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There’s a lot to think about when starting your business. One of the things you should think are the advantages small business have! Read More

This is the fine art of retention — and the Pareto Principle states that 80% of business comes from only 20% of customers.

It’s an important concept to grasp!

Along with stats that suggest it costs to 7x more to gain a new customer than keeping a current one, maximizing your retention rate sh Read More

So you want to do content marketing today? If so you must have the right gadgets to increase your reach and save you time along the way. Content marketing is not for the faint of heart today. By gadgets I mean services, plugins, software etc. Digital gadgets that help you create and share content f Read More

Want to get more out of your Instagram bio link?

Do you wish you could share multiple links via Instagram?

In this article, you’ll discover three tools that let you serve links to people who click on your Instagram bio. Read More

Creating impressive content isn’t all that simple. It can be exhausting at times, with marketers recycling existing content or, worse, using sensitive topics that shouldn’t be used at all. Read More

I’m sure that every one of us who has been out in the business world for a few years can look back with perfect hindsight and name a few college courses that we should have taken. What’s more disconcerting to me is that I can name a few that aren’t usually even offered, resulting in more than a few Read More

So many small businesses start as a dream. But what types of businesses are entrepreneurs currently dreaming about starting? Online equipment marketplace Bid on Equipment recently created an infographic showing the types of businesses that are most popular with prospective entrepreneurs and current Read More

Influencer marketing allows you to make connections with authorities in your industry that have already built a following with an audience. When influencers find your content valuable, it increases your credibility, expands awareness of your business, and increases the number of qualified prospects Read More

Who is your target market? Do you know? If you can’t answer this question, you can forget about selling your products and services in an effective way. The biggest question you must answer when identifying your target audience is this: What problem does my product or service solve? Everything else Read More

Whаt are the gоldеn rulеѕ оf starting a new buѕinеѕѕ? Or rаthеr, thе gоldеn rulеѕ of succeeding with a nеw buѕinеѕѕ?
Anyone whо is planning tо ѕtаrt a nеw buѕinеѕѕ – be it ѕtаrtuрѕ оr buѕinеѕѕ оwnеrѕ whо are planning tо еxit a business аnd ѕtаrt a new one, gо thrоugh the ѕаmе dilеmmа. Whаt buѕinеѕ Read More