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Businesses have an unmistakable interest in understanding the implications social media has for personal interactions. Company leaders should be aware of how it affects their employees, their relationships with their clients, and them personally.

There are some very real dangers involved with us Read More

64% of customer phone calls are ignored. (Yikes!) Here's how to make sure an unanswered phone call doesn't turn into a lost customer ever again. Read More

Some weeks are all sunshine and lollipops. This week is not that week.

Actually, all week we’ve been warning you of various colorful ways online professionals can shoot themselves in the foot. On Monday, I talked about a bunch of ways (around 30, I think) that people mess things up for themselve Read More

Money, money, money — when it comes to content marketing, how much is enough? Check out Episode 227 of the Content Marketing Podcast for our take on the answer. Read More

Are you wasting valuable time and prospect patience rambling on about your company and other useless facts instead of what counts for the prospect? Read More

It’s time for more entrepreneurs to reset their focus, and shift their thinking to completely different ways of doing things. Everyone talks about innovation, but the majority of business plans I see still reflect linear thinking – one more social network with improved usability, one more wind-farm Read More

The digital market is evolving with time. If you’ve been there in the digital market for years, you must have come across a whole lot of new trends and developments. And this doesn’t necessarily have to take years. The digital changes are so rapid that they take just a few days or weeks to turn the Read More

Brand awareness reflects the degree to which customers or potential customers recognize or recall a brand and correctly associate that brand with a specific product or service. Here are seven ways to help you increase the brand awareness of your company.

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A business demands many skillsets – fundraiser, marketer, HR rep, web designer, and so much more. We’ve gathered a collection of tools for startups and entrepreneurs that help you simplify, streamline, and get your new business running in no time. Read More

If you only understand one trait of a successful marketing campaign, know that it should all be connected. Before we get into what this means, we need to look at the different parts of a marketing campaign, and for this purpose, we’re going to focus mainly on online forms of marketing. Read More