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Brands are people first. Customers are people too, so customers tend to take their relationship with a brand personally. Thus it’s not a surprise that people love their favorite smartphone brand, cringe when you mention their cable company, or even hate the mention of a particular bank. Read More

This is a short read with practical tips about marketing on Facebook. Hope you're not doing the mistakes listed here! ;) Read More

For all the hard work and positive experiences that go into building a brand, seemingly innocuous little actions can cause inordinately damaging results. Read More

Do you have a new website that you're struggling to get traffic to? As a new business, it can be difficult to get traffic to your website unless you are willing to spend money on advertising. In this video, we discuss some free and easy ways to get traffic to your new website without having to s Read More

Feel like Twitter is a great tool for driving traffic but not so sure it can have a direct impact on sales? Think again!
In this rebranding strategy case study you’ll learn how one marketer and his team used Twitter and a whole lot of creativity to achieve a HUGE spike in website visits, media att Read More

The recent live interview on BBC News with Professor Robert Kelly reminds us that when giving a live webinar presentation, unexpected distractions can happen. You better be prepared for the unexpected.

Professor Kelly managed to keep his composure and complete the interview when his kids storme Read More

When starting a business, it’s important to have a specific target market in mind. Some businesses target large groups like millennials or women. But others get even more specific. Read More

If you want to retain email followers and turn them into customers, follow these basic guidelines to ensure they remain a happy subscriber for years to come. Read More

The words sound right, but putting them into meaningful action is often something different in Washington, D.C. Here’s what small businesses want to see happen.

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Save 91 hours every year and learn how to wake up early without feeling terrible. Follow this routine and let your subconscious wake up for you.
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