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J.K. Rowling is a brand. So is Stephen King. So are you. In writing, along with most creative pursuits, the brand has to be a personal matter — no matter how many marketers you can afford to hire. Read More

You have to branch out from your website and venture into social networking sites. Take advantage of all of the social media available to you. Become a peer to your target audience, and not just some company who's looking to make a sale off of them. Read More

Many people dread the thought of creating the video and then figuring out how to put your video online. Do the benefits of this marketing strategy outweigh the work that goes into it? Read More

You have to branch out from your website and venture into social networking sites. Take advantage of all of the social media available to you. Become a peer to your target audience, and not just some company who's looking to make a sale off of them. Read More

Fair Labor Standards Act (FLSA) aims to protect the rights of workers in each state by providing them with just compensation. This way, workers would not be overworked and underpaid as they will be properly compensated for their hours of work. However, there are some who are not covered by this law Read More

In my last post about site speed as a new search engine factor, I hopefully convinced you how important it is to improve your site speed.

However, as most of you know, I am not a big fan of theory.

So after a lot of trial and error, I came up with the list of practical tips you can implement Read More

Let’s cut the BS and get straight to the point, because a lot can be said when talking about Keywords and world domination. Google sorry, I meant Google. Must stop doing that. Read More

In the times of economic uncertainty all businesses need to have flexibility to respond to changing market conditions. One of the ways you can do this is by converting as much of your fixed costs to variable. we show how to achieve this in this post. Read More

The recently enacted Small Business Jobs Act of 2010 includes a number of taxpayer-friendly provisions. Two in particular may be very advantageous to small businesses looking to expand. Read More

As marketing folks, we certainly have their work cut out for us–especially in this brave new world of social and new media, where relationship-building is literally everything! Every small business owner, it would seem, now has a LinkedIn account, a Facebook Page, a Twitter Account, and many of the Read More