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Sales people often have difficulty answering this question, which should not be the case for such an important element of their success. On the other hand, there should be a bit more clarity by what is meant by "average Sales Cycle". Read More

Small business owners and entrepreneurs are leaders in the true sense of the word, exploring unknown territory and creating a new landscape that has never Read More

These five elevator pitches illustrate the awful sales techniques that drive away customers and investors in droves. Read More

Today I’m continuing with the topic of headlines. I want you to know the basics and have 8 techniques in your copy-writing arsenal to write killer headlines. This article gives you the next four techniques. Read More

People are less interested in whether you are an “completer finisher” or “a plant” team role, and much more interested in whether you are:

• Right
• Fair
• Honest
• Clear
• Willing to compromise

All these are questions of Philosop... Read More

Innovation is the introduction of something new or different. Still, innovation is commonly associated with updating or creating new products. Innovation can relate to any number of fields; innovation in how you do business, for example. You can also come up with new uses for your product. When tal Read More

The easiest thing you can do right away is create a list of people you plan to invite. People you may want to invite include: potential customers; the press; neighboring businesses; your city’s chamber of commerce; government officials; vendors; employees and their guests; your friends and family; Read More

What’s the plan? Traditionally, there are speeches given by prominent figures in the company followed by a ribbon cutting ceremony. If you are a new business, you will also have the city’s chamber of commerce present you with a chamber membership. Read More

A grand opening event is a great way to introduce your new company or location. It is also an excellent reason to throw a party. This is not any regular party, though. Planning will be crucial. A corporation likely has a corporate event planner, but a small business owner may be doing the planning Read More

Internet is replete with articles, blogs and personal thoughts about the value and importance of social media for startups, entrepreneurs and small businesses.

Almost everybody endorses the fact that social media marketing (or presence at least) should be adopted by all businessmen irrespective Read More