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These are 5 important tips for marketers that you can apply to your marketing emails, sales letters, and landing pages.

Is the classic sales letter formula dead? Find out what works and what doesn't and how to attract attention and build credible customer relationships. Read More

Email marketing is among the most serious techniques of acquiring publicity for your business online. As the number of email users is swelling by the day, increasingly businesses are preferring email marketing for their basic ad campaign. Email marketing is affordable, fast and a lot of significant... Read More

For those of you looking for startup ideas that are hot today and recession proof, consider anything to do with saving energy, sustaining the environment, or solutions to the global warming problem. These are especially good for Gen-Y (millennials) who have the passion, or every Gen-Y “wanna-be” (o Read More

Forbes just released its annual list of the world's most powerful women. At the top is Michelle Obama, but there are some surprises too... like Lady Gaga at #7, beating out people like Sarah Palin and Nancy Pelosi. Fishbowl NY points out the 18 media and publishing women who made the list, saying, Read More

Four key ingredients to attract readers (paying customers) to your business blog!

Great ways to use images, multi-media, quotes, comic strips, video and advice...in addition to great content...to transform your business blog from boring to AWESOME! Read More

Having an online business card with a centralised social media presence sounds like a pretty good idea. Small business professionals can end up having many social media networking accounts, once you take into account your blog, twitter, facebook, stumbleupon, digg, youtube, and possibly a few othe Read More

Green businesses are hot today. There is a strong trend in which businesses are consciously going green. But before a green business can fully operate and run smoothly, the source of energy may be something that they may want to consider. Read More

Mother’s Day seems appropriate for a very off topic post. Blogging gives me great joy. It’s therapeutic, I get to pontificate about all sorts of things. When I’m on, I get to learn from my readers, whose comments often provide much more insight than my posts.
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Rich Meyer is not nearly as against the idea of using social media for business marketing as the title of his post "Social media marketing is an oxymoron" might imply. In fact, interactive marketing is Rich's business. What he rightly warns against, however, are social media evangelists who promote Read More

Are you clearly telling your audience what you want them to do next? They don’t have to follow your request, of course, but rather than having… Read More