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With the immediate and ubiquitous nature of the Internet, it's more important than ever for small business owners to join the conversation online and help to manage their company's reputation. Get tips from Marc Karasu on leveraging customer reviews. Read More

Transform your thinking: Your ability to reason is your means of success

And logic is the method of reason.

In business, you must react to people and problems according to the principles of reason.

If you become UN-reasonable you will:

1. Make unnecessary enemies
2. Not get the best Read More

Graph shows real traffic growth from organic search using Inbound Marketing with blogging and social media at the core. A case study which shows the value of online marketing.
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Greenwashing – the act of making people and customers believe your company is green when it really isn’t – is being targeted much more closely than ever before. Here are a few tips to help you be more green with your marketing, based on new FTC green guides: Read More

The Small Business Administration helps many franchise businesses get started and grow. But does it really matter if the franchise you want has been through the SBA franchise approval process? Read More

The emergence of social networking and the Internet has caused a new focus and value on “openness,” which leads to a new element of leadership, called “Open Leadership.” The mantra of open leadership is “Be Open, Be Transparent, and Be Authentic.” This is counter to the traditional business premise Read More

Are you confusing your Markets with 1) Unintended Meanings, 2) Too Broad a Focus, 3) Not Crafting Your Message to Your Target Audience. Here some fixes. Read More

Phil Murphy owns several traditional public storage facilities in Illinois. After having dinner with a friend and hearing horror stories about how his friend spent $60 in cab fare to get to a traditional public storage facility, Phil knew something had to change. Watch my video interview with Phil Read More

There are ways to increase or enhance your clients experience with you. Here are 3 ways and several suggestions on how. Read More

The first thing you must do is identify where your audience is already engaged. Beyond that, here are 8 Tips for marketing your new social network or subscription site. Read More