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How often to send email newsletters to your email list subscribers?

You don't want to email too often and be seen as a spammer. But you also don't want to miss out by not emailing enough...

This short video discusses my best practice recommendations for email marketing frequency optimizatio Read More

Travis Campbell (the MarketingProfessor)interviews Chris Lang, a leading Google expert, who offers a bold prediction on Google's social strategy along with his Top 10 Reasons why. Join in the discussion. This video is worth watching. Read More

So you own a small business with a simple, basic website. Perhaps you built it yourself, or maybe you hired a company to develop it for you. Now ask yourself: does the site currently reflect well on your business and your brand, or could it use an update to reflect who you are today? To make your w Read More

There are so many ways that a small business can market their products and services online. Some are more well known or popular than others. Lately, it seems like all the rage around online marketing is based on the continued surge of social media and the other is finding out how to win the constan Read More

Whether you do one post a week or one a day, coming up with topics, new ideas, fresh angles -- seriously, it can be hard. But it's not undoable. Here are just six places to have content ideas delivered to you for free. Read More

We have become accustomed to corporate executives, politicians, TV networks, advertisers and sales people bending the truth. And, they all accuse the competition of lying. So, who is telling the truth? Read full article to find out how you can tell. Read More

There is a way to turn viral into affiliate into a truly mutually-interesting marketing relationship. That's exactly what a brand-new "social media restaurant" is doing in New York City now! Read More

I listened to a conversation the other day that went something like this:

Person A: “I heard she retired from coaching.”
Person B: “No way. She’s not old enough to retire…”
Person A: “Yeah, I think she’s retired now.”
Person B: “She’s like 42, she’s definitely not old enough to retire!”

Th Read More

In the world of business, you only get one chance for a great first impression. The stakes are high – you are asking an investor for money, a customer for an order, or another executive for a partnership. Badly written letters, long rambling or emotional emails, or an obvious lack of spell checking Read More

Sometimes you might have tweets to do through out the day but can’t get around to it. Here is a program, Hootesuite, you can use to help you accomplish this. Read More