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Compared to other email campaigns, transactional emails are some of the most effective at driving revenues. For example, Carolyn Nye of S&S Worldwide presented at the Silverpop conference earlier this year and shared some data on their transactional emails. Transactional emails account for only 4.1 Read More

Learn how (or if) Google Instant will affect your online marketing (affiliate, PPC, SEO, and anything else that's SEM-dependent) Read More

Maria Orozova, founder and President of The MOD Studio, an award winning graphic design and advertising company in Austin, Texas highlights the five key strategies she followed in successfully growing her own boutique agency. Read More

Different types of keywords accomplish different goals. Some keywords are great for driving traffic, others for establishing authority. But if you’re trying to sell a product or service, keywords that convert at a high rate are an enormously valuable marketing asset. Read More

No doubt Google Adsense is the at the top of the heap, when you want to make monely online and is leading the online Advertising Industry. But for some getting approved in this program is difficult. Or maybe some publishers have had the misfortune of being banned from from Google Adsense due to som Read More

We would all love it if everyone who visited our website opted in to it somehow via RSS, social media, e-newsletter, etc. Having someone opt-in to your website means that they are committed to your website because they like what you are doing. There are a lot of things that can affect your opt-in c Read More

So many people read about social media being the next big business platform. This is true. However, what they are really reading is: “Social media is the next place I can sell my product.” This is not precisely true. Selling on social media is not the same as selling on a website, or in a commer Read More

There’s something terribly alluring about learning you can no longer have something you want. Once someone says no or takes it away all you can think about is getting it, right. It’s one of the oldest tricks in the sales bag, but it just might be a strategy you should practice from time to time. Read More

As you look for ways to keep your business competitive in a challenging economy, don’t overlook the importance of a professional, well-designed website. While the importance of having a business website has become a given, too many businesses assume that simply having a presence on the Web is enoug Read More

I never heard of Jim Kouzes and Barry Posner until several weeks ago (unless one of my college professors mentioned them and it just didn’t stick). Who are these guys and what makes them awesome? Read their bios here and check out these cool truths about leadership: Read More