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Last week, Tipp-Ex (BIC Group) launched a pretty original and creative interactive campaign on YouTube. We tracked the performance and discovered some interesting numbers. Have a look! Read More

Have we focused too much on the exotic at the behest of the Vaynerchuks and Ferris's of the social media world? What follow is an article about passion vs. core values, and why passion may not do justice to the freedom that social media and the specialty niche economy presents. Read More

The other day I watched an interesting video of Dan Schawbel explaining some of the concepts of networking. He stressed the need to give before you receive and he’s absolutely right. Networking isn’t just about receiving, it’s about giving. But eventually, if you keep giving, you’ll receive. Here Read More

Ever wonder how the traffic from individual Facebook posts or Tweets are behaving on your site? Here's a quick tip on how you can track these social media marketing tools in Google Analytics. Read More

Maximizing customers means making the most of those who walk into the shop or use your sit, by ensuring that they get what they want and can be persuaded to buy more. Read More

To fight above your weight class, you have to believe that you can win, and then you have to take the actions that that belief enables and requires. Read More

Hear me out now. (I’ll stay away from too much name calling.)Your attitude is everything.

It’s your luck, your karma, your moxi.

It’s that extra degree of whimsy that crushes impossibility and lands you the deal. Read More

Time is running out, but there is still an opportunity to get involved with deciding the first place winner of the contest and even to win a cool second place prize. See the video below and please feel free to use it in an effort to further promote contributions by the end of the contest on Thursda Read More

I’m constantly about how few sales people really understand what their customers are buying. They know what they are selling, but they can’t explain what they are selling it for—that is why the customer is considering buying the solution and the value it creates for them. Read More

Lots of us get the day off (or choose to take one) on Labor Day. Here is a brief overview of how we ended up with the Labor Day holiday. Read More