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Email subject lines are essentially the same as headlines. But there are a few differences in the medium. This article clears everything up Read More

I’ve often heard (and even thought) that if you build an exceptional web property/mobile app with a ton of users, advertising will be a sufficient revenue model. The fact is, (most) advertisers aren’t stupid. Traditional banners have lost a lot of their effectiveness. Here’s how Pandora is making it work Read More

In this 16-minute episode, we get into what are some of the benefits of Klout and also challenges – as well as way to use Klout and ways that maybe you shouldn’t. Not to mention, we ask why with some apps like Hootsuite why those scores aren’t in sync with the Klout scores on the Klout main site. Inside, you’ll also find a case study of how Virgin America used measuring influence to make solid decisions on reaching targeted influencers that are right for your vertical Read More

Still wondering if it is worth your time to be on multiple social media platforms for your business? Maybe you’re ready to dive further into the social media world, but just don’t know what the best way is to use these free tools. If you are still struggling to come up with the best social media plan for your business look at using these three ways social media can benefit your customers and followers.

Question Of The Day:
How are you using social media for your business? Is it in any of these three ways Read More

To most people, working from home sounds great. In fact it’s the dream of many nine-to-fivers and nearly every 7:00 a.m. commuter – which is probably why a Google search for “work from home business” yields 979 million page results. Who wouldn’t want the freedom to set your own hours, stay in your jammies all day, spend time with the kids, take a break whenever you want, even get a snack (or a beer) when the feeling strikes? Sounds divine, doesn’t it Read More

Have you formed a joint venture and experienced less-than-stellar sales compared to your expectations? Usually two or more entrepreneurs or business owners partner up to form a JV with the full intention of making more profit. However, the problem may be in the marketing of your JV product or service. Simply putting a product on the market doesn’t necessarily convince a potential buyer to make a purchase. That’s why you need to use marketing psychology to give your potential customers a reason to choose your product Read More

How I would market Reactor Watch smarter, faster, cheaper to build a strong social presence online and create lasting relationships with their customers Read More

Know your options as a small business and learn how you can get your own ads on Yahoo, MSNBC, USAToday and more, paying 70% less than than most other forms of advertising, get more control and get a better return on your investment Read More

Small business owners often share personality traits, like confidence and determination, and we operate under similar circumstances, like limited time and high stress. These commonalities lead us to also share a set of behavioral defects that hold us back and limit our success.

What's more, over time these behavioral defects become habits that we are often blind to. Listed below are the 7 most common flaws of the small business owner. See if you recognize any of these weaknesses in yourself Read More

Starting a business is no simple feat. From the moment you become a business owner you have to navigate a series of legal and regulatory hurdles.

So what aspects of business law can you take care of yourself, and when should you turn to a lawyer for help? Here’s some guidance on how you can navigate many of the legal needs of your start-up with a variety of self-service tools, and when you really should turn to a lawyer Read More