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One of the few things your new marketing website can “do,” other than branding, is to build an in-house email marketing list for your business. In our opinion, if your website doesn’t get visitors to leave their contact information, you’ve wasted your money and your visitors’ time. If someone makes the effort to visit your site, there’s a good chance they’re interested in what you have to offer, even if they aren’t going to buy today.

It’s simple: give visitors an enticement to receive email from you, and use a form on your website to gather email addresses into a list of email subscribers. Then, send high-quality emails to your email list. This process is the most basic form of email marketing – and it works Read More

Our previous post, #1 – Tell Your Story Quickly, showed how to present what your company does as rapidly and effectively as possible. Now, we describe the kind of content you need to keep your site up-to-date – a process that simultaneously makes your company look dynamic, tells your story and makes search engines happy.
Second in a four-part series detailing the four most important things you must do with your new marketing website Read More

Tell your story quickly, update it regularly, collect contact information, measure – all with an eye to setting the stage to create, manage and improve your online marketing efforts.
First in a four-part series detailing the four most important things you must do with your new marketing website Read More

Interview with the author of Attention! This Book Will Make You Money, Jim Kukral, discusses the keys to earning attention online and more importantly how to capitalize on it and turn the attention into business. Read More

What are the social media errors practiced daily which you have noticed? Here is my list of 13 Horrific yet simple Social Media practices to avoid Read More

Sure eating ice cream always leaves a good feeling in your stomach, but Dairy Queen's Miracle Treat Day campaign, will leave you feeling satisfied in more ways than one. Check out this outstanding Feel-Good Marketing campaign Read More

Having a sales process is not like having a piece of art that you can hang on the wall, admire, show your friends as it gains value. If it does not get executed, it have no value, and is likely costing you sales and good people Read More

10 Tips for Recruiting at Business Schools: Learn how to swim with the big fish and attract top MBA talent to your small business Read More

Three simple steps you can take to make the most of your day: Take charge of your productivity, schedule your email checking, and schedule your social media us Read More

I'm often asked how I come up with so many new business ideas so here are some tips for coming up with your very own business ideas. Read More