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Last Week I wrote about “We Have To Call At The Top,” suggesting the concept of right level selling. There are many times when calling at the “C” level is critical for our sales efforts, yet we struggle to get appointments with these executives. I was interested to read a Forrester Research report on this topic, presenting the executive perspective. Only 15% of the “C” level executives surveyed felt their meetings with sales people were valuable and lived up to their expectations. They went further, based on the outcome of the initial meeting, only 7% would accept follow-on meetings. No wonder they don’t want to see us, we waste their time Read More

This week, we’re recognizing the top 10 blogs in the Technology category. Technology is a huge part of our daily lives. As entrepreneurs, we rely on the latest technology to keep us connected and to streamline our business operations. And when it comes to covering the vast technological landscape, we don’t think anyone does it better than these 10 blogs Read More

There are times in design & branding that uniqueness is critical. Other times it is hard to find a unique solution. When is it important to look unique Read More

Interview with Gini Dietrich CEO of Arment Dietrich and author of the blog Spin Sucks on the changing world of PR and how PR companies are evolving their business model Read More

Like it or not, email is still a major business and personal communication vehicle, just like telephone calls. Your business and your integrity are being judged every day by your responsiveness to emails, and no one likes to do business with a dead-letter box. Unresponsive people and businesses lose friends and customers quickly Read More

Nearby Tips, a feature of foursquare, can be hugely beneficial to small business owners. Nearby Tips, if positive, can drive new customers into your store Read More

Every small business is looking for a way to do more with less these days. But, after they have reduced headcount, slashed the budget and eliminated all waste, what else can they do? Read the full article and watch the video to find out Read More

If you use LinkedIn, here is a great way to use your Linked In connections to find targeted prospects. This is a great lead generations tactic Read More

We as small business owners love to engage in social media websites and we all seem to have a favorite one that we prefer over the others, but do you only use one social media website for engaging individuals? Having one go to social media website for networking works, but there is great value on having a presence on many social media platform Read More

If you spent thousands for a designer or programmer to build your website, odds are you overpaid and are getting outperformed by a more affordable, more functional option. Not to mention, your website might soon become obsolete Read More