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As businesses increase their use of social media to attract new customers to their products and services, Facebook can be a valuable tool for attracting your ideal client. Read More

Blogging business insights. A look at the pros and cons of different options for working at home, including working for someone else and working for yourself Read More

When looking at ways to improve businesses, managers have resorted to many methodologies over the years. People around long enough remember Total Quality, Just In Time, Manufacturing Resource Planning and their modern counterparts: Six Sigma, Lean and Enterprise Resource Planning. While we have heard of the companies that have benefited greatly from these efforts, it’s more common to hear about firms implementing them with disappointing results. Why would these powerful techniques work for some but not others Read More

A NYT article asks if crowdsourcing is a successful tool for small businesses to get things done, manage projects and outsource key components of the business. With the limited resources of a small biz, does crowdsourcing make sense Read More

Three big tips that will help you test your business idea and make sure it's a winner. Don't go into a business without knowing whether or not it has a chance to succeed Read More

Branding taglines aren’t just for big companies or films. They are also great for startups. Like a startup pitch the written word needs to state very quickly what your startup does and will do for potential customers. They’re not as easy to create as you might think. However they are extremely important to bring understanding and direction Read More

Big or small businesses can learn 6 lessons from small town living. Moxie says, "I live in a very small town. By choice. And some of the things that I have learned about work I have learned from living here. Granted, when I came from my big city job in San Francisco to the small southern town I thought I knew it all, or at least a lot. But I have learned plenty just by being here. Read More

How can Google Apps help small business? To discover what Google Apps can do for small business, please watch this official video presentation from Google Read More

If you have to deal with an abusive boss who seems to take delight in tormenting you, don't give up. There are avenues to deal with a hostile workplace Read More

The best way to increase the number of referrals you receive is to increase your worthiness of receiving them. Part of that has to do with your competence, i.e., how well do you know your stuff? All other things being equal, people prefer to work with experts, not amateurs Read More