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We continue to explore the BANTER approach. As we look at Need and Timelines, it is important to remember that at the end it comes down to how you execute Read More

Creating great, linkable content has real rewards (namely: traffic, authority, a competitive edge, and increased ROI). Don't believe me? Read this and see what you think Read More

This is a great travel business opportunity for you and me: Helping travelers to find the right hotels that deliver them the most value for their money Read More

Blog post highligting the power of radio as a cmedium for communicating your message to market. Gives tips on outlets to target Read More

What makes a video go viral? No, we're not talking about something like the common cold or flu here. We're talking about an online video that is so popular with viewers that they feel the need to share it with their friends, colleagues or family via social media like Twitter or Facebook, or through e-mail or re-posting it on their blog or Website. Having your video go viral is often the ultimate goal of any online marketing campaign because it is a way of letting others spread your message with limited expense or effort on your part and allows you to reach a potentially huge audience as your viewers share the message with their network and those people share it with their network and so on and so on Read More

Dave Kurlan wrote an outstanding post: Bench Strength – The Key To Replacing Salespeople. He mentioned that managers must always be recruiting. It’s such a simple concept, but I am constantly amazed at how few managers–at all levels do this Read More

In the same way that tying one hand behind your back can help you become a better fighter... putting artificial constraints on your business can help you break through plateaus and find interesting opportunities that you may not have found otherwise Read More

Are YOUR words so salesy that they throw off a smokescreen which prevents you from being seen as a high-integrity resource Read More

How you handle disruptive change is informed by who you are and what meaning you attach to change. If you believe that change can means only negative consequences, it will be true for you. If you believe that change means opportunity—even when it is extremely difficult to identify the opportunity, it will bring opportunity for you Read More

I don't care if you're a lawyer, a babysitter, a dog walker or a painter. You don't need massive traffic to justify keeping a regularly updated blog Read More