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Consumers are empowered more now than they ever have been to find information when they want it, and block out unwanted or irrelevant messages on the radio, television, their favorite online magazine. Keeping the general stages of the decision-making cycle in mind along with the attributes and message delivery attributes of each media channel can help create a media plan that drives consumers from awareness to purchase Read More

The Japanese are very smart people, and customer service is just one aspect that they've figured out ahead of the rest of the world. Seeing business in their culture can be an eye-opening experience. Read More

One of the worst kept secrets leading up to the emergency budget in June was that VAT would rise. The business world had braced itself for the change and the fact that the increase to 20% is not taking effect until 4 January 2011 actually went some way towards boosting business confidence. Unfortunately, the fact that we have some six months to get ready for change has also meant that many businesses are adopting the ostrich mentality. .. Read More

I received a €50 voucher for adverts from Facebook today and while I generally grow my pages organically I decided to see give it a shot and see what happens. Follow how it goes.. Read More

10 smarter, faster, cheaper, and useful web tools to help entrepreneurs make money, save money, and make life easier Read More

If you own a business and aren’t working out at least 3 times a week, you need to start immediately. Also included, are some tips for staying with the habit. Read More

Take a look at your own process; is there a point (or two) in which there’s often customer confusion? If so, what can you do to fix that? Is there a place where communication goes down a black hole, like the call button near the elevator Read More

What should you avoid when you're blogging? Solid Cactus' Lauren Carey shares her take on the subject Read More

This is a perhaps unorthodox way to come up with startup ideas: walk around your house or apartment, and look for hot spots. A hotspot can be an area of high information density, clutter, stress, disorganization, or any place that has a suboptimal solution. Then think about a web or cloud solution to that hot spot. The author lists a few examples Read More

Social Media Marketing is a helpful tool, but you have to be careful not to waste time on unnecessary and even harmful actions in your quest to make the most of this new tool. Here are six big time-wasters to be aware of Read More