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Who are your customers? Can you define them by age, gender, income level, and level of education? Do you know their favorite leisure activities? The answers to these questions, among others, will help you create a marketing and advertising plan that’s right for your target audience — leading to more business Read More

If starting a business conjures up visions of spending thousands of dollars on setup costs before you ever open your doors, you’re in for a pleasant surprise Read More

It's really hard to stand out from the crowd, when you use a free template for your brochure or web site. You need to show differentiation for your brand Read More

Here is my comprehensive review of BigCommerce vs Volusion, two hosted shopping cart solutions that do not charge transaction fees Read More

I feel like the past month (most likely since LinkedIn made some important changes to groups, Q&A, etc.), more and more people are using LinkedIn...Super, I discussed in my previous post The Six Step Idiot's Guide to Establishing a LinkedIn Presence, what a great, and often under utilized tool LinkedIn can be.
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In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company. Read More

Recap of recent guest posts on Great Day St. Louis, Brightcove, and HubSpot with networking tips, advice on starting your own video show and some reasons your content isn't spreading. Read More

We’ve all heard about the benefits of using social media to engage with customers and market your business. But just how is it done?

So many brands make the mistake of using social media for just pushing messages out there while ignoring the fundamental point of social media – being SOCIAL!

But just how do you get social? Learn more with these three tips from a successful small business who is using social media on a tactical level to engage with customers, market their business and grow foot-traffic. Meet "Fuego Mundo Read More

I was inspired to write this post after clicking on a link to a Harvard Business Review article that Greg Canty mentioned on Linkedin.

The article resonated with me as I have often been stuck for words in relation to comments from some of my friends and colleagues when I chat about my work which in some of their views isn't REAL LIFE ? Read More

Do you want to get referrals? How about referring others – 5 business cards at a time and one way to do this digitally Read More