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If you’re still wondering whether and how you should join the Social Media scene, you might relate to some of these concerns and hesitations we’ve heard from small businesses — and how to get beyond them Read More

The Internet is necessary for your sleuthing. A Sherlock Holmes hat, pipe and spyglass are optional...

In the age of the Internet, no need for wire-tapping, moles or Watergate-style break-ins. All you need is the will to study the competition Read More

As your email-marketing program develops and expands—and your in-house technology struggles to keep up—you might decide to outsource tech tasks that no longer make for the best use of your team's creative time or your budget Read More

For the last couple of years almost everyone with a job has felt lucky to have it. The economy has absolutely forced companies to make cutbacks, hold off on investments and squeeze more productivity from their staff. We all knew that times were tough and that’s the way it was. But it seems times may be changing Read More

When making the worthy investment in the mobile Web there are three basic considerations to keep in mind. While these points will not capture every bit of useful knowledge when strategizing the mobile Web, they are good considerations prior to launching a vendor search Read More

I reviewed Joel's ebook on selecting a franchise. It offers many great ideas and tips to make the research and decision-making process smarter and safer.

Are you a rule follower or a rule maker?  This is one of the questions Joel Libava, known as The Franchise King, and author of How to Carefully Select a Franchise Read More

Do you have a Twitter account for your business? If you said yes, good for you! Twitter is an outstanding tool to connect with customers, drive traffic to your site, meet colleagues and industry experts, and much more. In fact, when used properly, you can get more mileage out of Twitter than many paid marketing methods. It’s that “when used properly” part that too often trips people up Read More

Avatar means incarnation, appearance, or manifestation. What is your online Avatar? What constitutes an acceptable online image? Find out in this article Read More

Stories Make Insurance Real! Otherwise you are just buying a piece of paper and a promise... Stories make Insurance Tangible Read More

Take a look and think about how Google (and therefore your customers) find and access your website. Then think about whether you are delivering business value with your current setup. Try to be honest. And then, when you think you have all the boxes ticked, throw “social” into the mix and see how you stack up. Scared? You should be Read More