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“I’m starting an online business – where do I start?”. It’s broad question, but is one that comes up repeatedly on small business forums and discussion boards.

Here are some tips and best practices that can guide you through these steps – with all your check boxes ticked. Read More

During these tough economic times many small businesses have had difficulties hanging on. With little hope of recovery on the horizon, some are wondering about their staying power, should they continue to stay the course or is it time to throw in the towel. Well, perhaps neither is precisely the right answer. We have put together some tips that can help you reinvent your business and achieve success Read More

He will win who knows when to fight and when not to fight. Sun Tzu’s first rule for victory in The Art of War. Although he was writing about war in the 6th century BC the advise is highly relevant to start-ups Read More

I called it the frog/prince effect which is a metaphor for the blind spots we have about ourselves and our businesses. When you look in the mirror, what you se Read More

Most people would agree that expecting a friend of a few days, or even a few months, to be there for your every request is probably unrealistic. It just doesn’t work that way Read More

Today brings the first half of 2010 to a close, which means I've now been actively using social media for 6 full months. I thought this post might be a good opportunity to reflect on how I've been using social media.. Read More

Inbound Marketing and Marketing Automation are relatively new ways to market. We’ll call this Inbound Marketing Automation or IMA in this post.

The old approach to marketing relied on sending out messages in as many formats and mediums as possible, to broadcast it to its maximum reach. Maximum reach was essential, because these Outbound Marketers knew that less than 3% of these messages might resonate with their recipient. And today’s slew of spam filters and non-returned calls or emails attest to how many ignored messages have been sent. Read More

A client of ours who provides engineering and integration services recently established an alliance with a hardware/component distributor. It’s a great match, dramatically extending the value each company can provide to its customers. The challenge to our client is educating their new partner’s 1,500 sales reps Read More

Yesterday during a Senate confirmation hearing, a U.S. Senator (businessman) was caught sleeping and doodling by cameras.

This chapter in American Politics has implications and repercussions on all of our BUSINESSES Read More

Five tips for successful international search marketing to connect with your international clients. Read More