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Sometimes momentum comes from making the smallest tweaks and changes. It’s not always about “going big.” Why not keep it simple for a change. Stop throwing everything at the wall hoping something will stick. Pick 1 or 2 things and make them work. Concentrate and focus on doing them right, doing them well and doing them consistently. Any one of the following tips could be a great source of rejuvenation, organization or inspiration Read More

If we are truly looking to engage with customers and prospects….is it better to jump up and down in our showrooms, exclaiming our virtues…or rather walk up and down Main Street, shaking hands and offering our assistance to our neighbors Read More

So, Chitika, the folks who do some pretty amazing research, have just published a new report, that shows that three word phrases work best for SEO!

That is, for any search engine statistical numerical comparison, three word phrases drive more traffic to a website than any other number of words in the search phrase! And that is very very encouraging for us SEO practitioners, eh! How’s that? Well, let’s take a look/see at their report numbers… Read More

Are customers ignoring your marketing? You're playing it too safe. What would happen if you took some risks and did the unexpected? Become remarkable & reach customers in surprising ways. Learn from 4 kids and a crazy old man on the beach Read More

Do you Tweet? Are you using Hootesuite to help you manage your tweets? Here is a video to show you how to use HooteSuite to manage your tweets Read More

Recently Brian Halligan, CEO of Hubspot, and Byron White, CEO of ideaLaunch.com and Lifetips.com, shared their thoughts on content and inbound marketing during a webcast sponsored by PRWeb. With consumers becoming more and more savvy at blocking marketing messages, traditional marketing is struggling to show the same ROI as in past years. The market is shifting and consumers are turning to various social media channels and search engines to find product information and reviews/recommendations. Content and inbound marketing provides an excellent opportunity for marketers to pull in new prospects through the creation and promotion of relevant and valuable content. Below is a recap of the presentation Read More

Anchor text provides useful information about the content of the page you invite visitors to link to. It also tells search engines what the destination, or target, is about. It is important to use proper hyperlink anchor text to maximize search engine results.. Read More

Project baselines allow a project manager to assess how well a particular project is running. It also allows business owners to understand which aspects of projects are going well or badly. Without a baseline, you are not assessing any project and will never improve your delivery Read More

Regardless of whether you sell a product or service, run a solo business or have employees it is essential you have a customer service program in place as part of your marketing program. The best customer service programs are simple to understand and implement and are focussed on adding value to your customers. So here are a few tips to consider when implementing a customer service program: Read More

Here's a look at the basics in using a custom Twitter background to engage your Twitter followers and brand your business. Read More