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Read about how these practices helped a small manufacturer increase its stock price and operate with no debt Read More

Customers follow or ‘unfollow’ brands because of their experience with them. They follow brands because of their faith in that brand. Because they know what they will always be getting .. Read More

For years online retailers have had the pedal to the metal regarding customer acquisition strategies. While attracting new customers is still a primary goal for online retailers, for the first time in several years the balance between customer retention and acquisition is tipped in favor of retention. As a result, marketers must shift strategy - and budget - to new tactics better aligned to address a new market reality. I wrote about the role of personalization in direct digital marketing on Monday as an emerging tool to satisfy this requirement. Personalization software, however, is not the only possible change emerging from a newfound respect for online retention Read More

Sales managers, are you hiring salespeople? Here's my advice: Don't Settle.

Sales managers get in a bind and hire salespeople who don't help them meet their business goals. Here's where some long term strategy will trump short term needs Read More

Think about it, one large uncovered or under-covered loss could put a NFP right out of business. Which is not only a loss for the organization and it's employees but for the community as well as the service that NFP provided will no longer be available... Now that is a Tragedy.. Read More

The large sum is still officially listed in the organization's financials but no one, not staff, not Board Members, no one is sure where the money really is. BOOM LAWSUIT Read More

Most marketers believe there is value in combining email marketing and social media: Nearly 70% of small business marketers use some type of social media marketing tactic and 77% say .. Read More

Very useful tip for anyone who wants to improve their conversions, their communication skills, the effectiveness of their letter, emails, blog posts, fliers, etc Read More

Buyers are not fooled. They find these lame attempts at rapport-building gratuitous and insincere. Over time, they become numb to rapport-building efforts. If you want people to buy you, forget about rapport. Remove the word from your vocabulary. Instead, focus on.. Read More

The power of the Apple brand never ceases to amaze me. The iPhone 4 launched today, and loyal Apple fans rushed to be among the first to have the newest generation of iPhone.. Read More