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External deep linking is something a lot of websites neglect, which can cause you to be at a big disadvantage with your SEO strategy. Websites spend too much time optimizing their home page to rank for their high level keywords, and send all external links to their homepage while neglecting their deeply indexed pages Read More

Do you utilize SEO for your website? Yes? Great, it needs to be done if you want to maximize your success online. However, sometimes SEO can be taken too far (and that’s coming from a SEO professional). If you do get carried away with SEO it is easy to lose sight of why you actually started Read More

According to a recent post by Justin Kistner we are in “the era of social media” a trend that he proposes will peak in 2012 before the next era of the web begins in 2015. This report by Morgan Stanley titled “Internet Trends 2010” predicts that the next era of the web is all about mobile. Below is a summary of the 10 reasons why mobile should be on your radar Read More

Customers remember the things you messed up all by themselves. It’s your job to highlight the times you went “above and beyond” for them Read More

If you're like many entrepreneurs I've encountered, you probably started your business because you are really good at what you do. At some point in time, you might have decided you were sick and tired of bringing home the bacon for your boss and you figured you'd be better off starting your own business and keeping the bacon on your own kitchen table. Read More

Would you meet a potential client with stains all over your clothes? No? Why, then, do so many people do so, in a metaphorical sense, when they are promoting themselves with words Read More

Sales reps often provide references based on the size of the client and how much their client likes them. Both are good choices, but there are other equally valid reasons to choose other clients for references. To make them effective, they need to know why you chose them and how they are supposed to help you sell Read More

Newsletters, while very effective marketing tools, are quite common and you need yours to stand out. Here are 5 tips (and some samples) to inspire you Read More

Late yesterday Google execs breathed a sigh of relief, as a federal judge summarily dismissed Viacom's three-year-old copyright infringement lawsuit against YouTube over the alleged posting of more than 100,000 video clips from Viacom-owned video programming. Viacom had sought billions in damages, but Google's legal team once again pulled out the victory Read More

In these days of crazy-busy prospects, you have to get your marketing messages across fast. Here are four quick tips to help you do that right Read More