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Blogs are no longer function as journal - they are now branding tools for personal or business branding. How to use blogs for brand evangelism purpose Read More

one of our previous posts we mentioned how top 100 fortune companies are using social media in their social media marketing strategy Read More

When you first start out marketing your products or services you are grateful for those early customers. You may be in constant contact, reply quickly to emails and never forget to reply to their comments on your posts. As you build your business, get more customers it can be easy to forget the ones who supported you in the beginning. This is a mistake Read More

Do you blow your own trumpet to inform people about your successes. Perhaps you should start.
I travelled to Rome on Thursday 10th June via Dublin Airport with our good friends Ryanair. I normally rate my Ryanair experience successful Read More

Cloud computing has attracted a lot of interest as more and more firms are moving to use cloud based computing services. Given that cloud computing is still evolving and maturing.. Read More

Many small business owners do a great job of developing their business plans. They are excellent at addressing the operational and product issues of their small business. In many cases the small business owner’ business plan rivals that of a big brand. However, when it comes to marketing, small business owners often come up short. Here we will discuss how to market your small business like a big brand through brand positioning Read More

I’ll never forget my grandfather’s reaction just after I graduated from college when I told him I had gotten a job with IBM. He was thrilled! Thrilled and impressed that I had be able to land such a fabulous entry level job. Then he asked, “Doing what?” My answer literally devastated him. “Sales? You mean you couldn’t get a real job? Read More

Doing a great diagnosis at the beginning of the sales process enables a better solution and a more focused presentation. But to make sure both meet your dream client’s needs, you need to discover the cause of their dissatisfaction and not simply the presenting problem Read More

At a time when the U.S. is the only developed nation with no financial support for new parents, our small business award applicants are investing in paid leave. Read why Read More

Like any new concept, Sales 2.0 has many competing definitions that will continue to evolve and be shaped by the "media" (hey, doesn't that include all of us now?) In the meantime we have brought together as many different perspectives as possible on the topic of Sales 2.0, including everyone from industry experts to individual sales reps (lest we forget who this is all about!) Read More