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It is sometimes tempting to know a little and want to jump into more advanced areas too early. An example in life was when I signed up for a lesson in flying a helicopter. Here are a few advantages of knowing the marketing basics first. Read More

Twin brothers, Michael Hartmann and Edmund Hartmann, combined their knowledge and skills from over the years to create their company, FindYourPolicy.com. After the passing of the twins’ father, they went to their mother to find out if she had life insurance, and if so, where she and their father ha Read More

Used the right way, twitter can be a great marketing and networking tool for your business - but get it wrong and you can alienate people and negatively impact your brand.

Make sure you're getting it right by following my 10 Commandments of twitter. Read More

Google has now rolled out Sitelink’s newest features that will both expand and improve their original “sitelinks” format. Sitelinks will now be viewed by users as a full-size link with a URL and one line of snippet text, making it more similar to regular search engine page results (SERPs). Read More

If you’ve got a website, then I’ll wager that somewhere you have your social bar, icons or widget enabled. I know..nothing like stating the obvious eh?

But pleeeaassee… for the love of god. Don’t be one of these people. Read More

I came across a great tip today from our LinkedIn AM Group Member – Lynn Ruby, who was kind enough to point out a recent change in LinkedIn’s Privacy Policy that effects EVERYBODY. Read More

Local businesses are now embracing mobile marketing at a remarkable rate and the mobile movement creates yet another challenge for business owners: How to grow sales with social media and mobile marketing -- at the same time. Here are some benefits, tips and advice on doing both together:
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This is about some thoughts I’d like to share with you. 7 Indisputable facts (in my opinion at least) that I've learned (mostly the hard way), that must be followed. That you must accept in order to be successful in your business.

This is meant for the entrepreneur who’s struggling to make it wo Read More

Traditional businesses often refer to sales funnels, the process by which people become customers or repeat customers. No one starts out buying your product. Instead, they start as random people; you need to move them through the sales funnel. Start by making them aware of your company, then get th Read More

When I searched online for advice about how to conduct customer surveys recently, I found lots of information. But I had a hard time finding information about what, to my mind, is the most critical part of any survey — figuring out the right questions to ask.


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