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Getting the best result on Facebook advertising requires more than creative content and audience targeting. A good sense of timing can help you save money when bidding for ads. Facebook uses a marketplace system: The highest bid price per click on an ad wins the opportunity to display a promotion . Read More

Are you looking for new sources of capital for your business? If you’ve had trouble getting financing from banks, there is one other source you may want to tap into: your own customers.
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Too often people in startups think they’re supposed to give pieces of their company away to people who help them. They aren’t. Or they think it’s clever to pay people for services by giving away pieces of their fledgling company. Read More

For many US entrepreneurs the path is pretty straight forward; gain traction domestically and then look to expand overseas using Ireland or the UK as the first overseas outpost. Read More

There are 2 important mindset shifts (at least) that are crucial to making a successful shift from employee to entrepreneur. Can you name them, and have you made them? Read More

This week is Social Media Week. In honor of that, here is a list of what I love most about Social Media. Read More

On Tuesday, September 27 from 1:00-2:00 p.m., East Coast time, StepByStepMarketing.com™ will host an informative new phone-in roundtable, Email Marketing for Small Business: What to Send, When, How Often, and to Whom,hosted by award-winning copywriter and marketing consultant Robert Bly. Read More

If you’re thinking of running more Internet ads, which websites should you consider using? Here's a surprising fact. While I was looking the other way, Craigslist has rocketed up and become one of the most-visited websites on the planet. Read More

The Canadian Youth Business Foundation (CYBF) has created an innovation contest to promote Global Entrepreneurship Week, which runs from November 14th to 20th, 2011. On September 26th, eligible participants will be asked to turn their minds to creating new value Read More

Closing is never the real problem. The managers are reacting to a sales person's inability to win deals and get business, but it's never really about closing. Deals really aren't won or lost based on our slick closing skills or great technique, they are won and lost much earlier. Read More