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Ever wonder what made PR what it is today? The best part about knowing a little history of PR is that though the principles may be as old as time, the fundamentals still apply: evoking emotions in PR campaigns and creating a call-to-action are only two of many timeless PR campaign tactics you shoul Read More

This is a good post about product page optimization on ecommerce sites for SEO, user experience and split testing. Read More

We no longer need convincing how important the Internet is to marketing. We know that shoppers start their research online. Search is becoming ever more mobile and instantly accessible. Shoppers don't need to wait until they get home to find out if they are looking at a good deal. Are you set up to Read More

One of the major issues facing companies’ technology infrastructure is safeguarding their data against direct attacks. Read More

Livefyre has become a popular WordPress plugin used by some bloggers to augment the default commenting system of  their self-hosted WordPress blogs. In fact, some popular bloggers caused quite a stir when they installed Livefyre including Danny Brown, DragonBlogger and Read More

If you are a woman business owner, it is important to know that you are considered one of the underserved, and thus the Small Business Administration has created small business loans specifically for you! Read More

Fact: Experienced women employees bring more revenue to a company. Womenomics is showing how the future of the 21st century economy lies in the hands of women. Read More

In this post, I want to talk with you about what it takes to make money from home: decent equipment, proper planning, the support of family and friends, and even the right type of personality. To be successful as a location independent professional (LIP,) each of these four items is vital. Read More

When you start your own business you have to be confident and at some point between believing in your idea and putting in the hours to make it work, you have to make some decisions about who your message comes from. Will it be “me” or “we”?

You know that you’re the only one making all the wheels Read More

Testimonials let you show off the good side of your business I mean, let’s be realistic here. I’ve never seen an iffy testimonial published and I expect you haven’t either but even so, testimonials show some proof that you’ve solved real problems for real customers. And that’s what makes you more c Read More