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Many entrepreneurs depend on email marketing to spread the word about their businesses. But a major problem they face is that many of their emails are not even opened by their target audience. So, how can they increase the click-through rates of these emails? Read More

There are a few aspects in content marketing which should be used to match analytics reports to content marketing objectives. Read More

Even entrepreneurs who have built many startups, or sold their last one for millions of dollars, know they make occasional people leadership mistakes. They know leadership is all about managing their own complicated, illogical, and fallible human foibles, as well as the people they depend on. These Read More

If you’re a social media addict and struggling to manage your activities in various social networks, do check the social media chrome extensions listed in the post. Read More

Eager to make your first online sale? This infographic will guide you everything you need to know about making your first eCommerce sale. Read More

To be successful in any business, entrepreneurs should set some rules for them, which they have to follow everyday, most of the times we don’t organize ourselves , we don't set rules for ourselves, because as an independent entrepreneur you don't have to answer anybody for our mistakes. Read More

You already know that location is paramount for local businesses. But it isn’t just your storefront’s location that can make a big difference to your business’s success. Location can also have a big impact when it comes to your market research efforts. Read More

If you don’t do or “get” segmentation, your business is really missing out on dollars and opportunities. Segmentation is the secret weapon of any effective marketing program. - See more at: http://diymarketers.com/how-to-segment-your-customers-differentiate-your-business-and-thrive/#sthash.ygGxmw Read More

As an employer, you need to familiarize yourself with new tax laws that will affect your day-to-day operations and policies for the next calendar year. Many of the new laws make minor changes to the existing law. Some of the new laws in California significantly change existing state law. Read More

Business owners often hear about the benefits of blogging to enhance branding, but crafting content for their own company websites isn't the only way to get the word out. Guest blogging and giveaways have both become major ROI-drivers for successful online marketing strategies. But the success of a Read More