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The landing page: the most important aspect of your website because it is the first thing a customer sees.

Putting all other definitions aside, the landing page has only one JOB and that is to allow conversions. You want people to encounter your landing page and automatically be turned on to sig Read More

You’ve captivated a potential shopper. They’ve browsed your entire collection - their shopping cart is full of items.

Just one final step to complete the purchase…But then, BOOM. They’re gone. You’ve just been slapped in the face by shopping cart abandonment.

Hurts, doesn’t it? Well, it may s Read More

U.S. technology giants have constructed international offices in Dublin in order to take advantage of favorable tax policies that are now changing. But Ireland might have enough other draws to keep them there even when costs climb. Read More

With the popularity of content marketing, everyone is talking about ways to connect with and provide value to your customers.

Yet most people are still using direct mail for advertising…and nothing else. Read More

I can’t believe we’re already up to episode 30 of the Content Champion podcast. I’m really enjoying putting these together so thanks for listening on a regular basis. On the show this time I’m revisiting the subject of building authority sites with Gael Breton of Authority Hacker. Read More

You see them everywhere: on the latest episode of The Voice, on the Ford commercial during the Superbowl, and they’re all over social media. But do they mean anything? Are they just a fad or will they actually move the needle on your business bottom line? Here are three ways that hashtags can be us Read More

Our survey results showed overwhelmingly how critical web sites are to prospects as they evaluate whether or not to use your services or buy your product. Read More

Business trips aren't cheap, but crucial for partnerships, and long term growth. Discover the 10 ways we create affordable, productive and successful business trips, every time. Read More

Most people think innovation is all about ideas, when in fact it is more about delivery, people, and process. Entrepreneurs looking to innovate need to understand the execution challenge if they expect their startup to carve out a profitable niche in the marketplace, and keep innovating to build an Read More

Every time Google rolls out a new algorithm industry is boiling with discussions and most of the times – frustration and accusations. Big bad Google is updating their product and businesses worldwide suffer. Everybody is putting needles in Google, but do SEOs have a right to do so? Read More