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Partnering with a non-profit organization is beneficial. Here are a few important questions to ask when evaluating a potential partner. Read More

Does ego or result drive prospecting success. Is it easier to prospect and set appointments for someone other than yourself, if so, why? Read More

Big data tech news and announcements to get you started for the new week: Retail Data Breaches, iOS 8, Data-Driven HR and More. Read More

You would think that the customer lifespan begins with the first purchase, or order, or signing of a contract to do business. But, That’s not where the relationship begins at all. In reality, the lifespan begins before that first sale.
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A successful marketer does not just sell knowledge. They sell what is most valuable to the prospect. The knowledge is a means to an end, but you SELL the end. Not only that, but YOU have to realize what they REALLY want. Read More

Starting and running a company is a team effort. Yes, it takes a leader (entrepreneur), but you can’t do it alone, without a team. Maybe only you and a co-founder comprise the team at first, to provide key skills, back you up, and test your ideas. As the startup grows, the team has to be able to re Read More

EMAIL MARKETING is pretty self explanatory. There isn't a lot to what it entails and it’s pretty easy to do, especially if you have hired the right copywriter. Read More

"It isn't easy to predict what marketing strategies will produce viral content. To be sure, we've seen some blundering attempts recently, but take heart: There are some consistent elements in successful campaigns that your brand can follow." Read More

I’ve been interested in social media and personal branding for a number of years, but events over the past few weeks have brought the topic to top of mind again. I’ve had a few conversations with people asking for advice, booked a speaking engagement, and read a few articles and blog posts on the s Read More

Let’s face it. Social media marketing is hard work. Sometimes you feel like a one legged man in a kickboxing competition. Over the last few years it has become an integral part of your business and marketing. You use social media to source leads, keep in touch with your old clients and even serve y Read More