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Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for pu Read More

We released a survey asking how modern professionals both give and receive word of mouth marketing and referrals, how and what information they exchange, and how they follow through after that referral. Read More

Have you ever thought how big brands use colors to entice you to fall in love with their brand? The color, value & emotion of logos is finally revealed. Read More

Make selling simple with sales training from John Jantsch.

Sales are an essential function of every business. John teaches small business owners and creative professionals how to close the deal. This video gives you an inside look at John's stress-free approach to selling.
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For this week’s episode of the Duct Tape Marketing Podcast I had a visit with Simon Sinek, author of Start With Why and the more recent Leaders Eat Last. First off, if you’ve not read either of these books I suggest you get both. In Start With Why Sinek echoes many of themes surrounding purpose tha Read More

Every business owner knows how important leads are. While not all of them will convert into sales, they are the best starting point for a small business owner seeking new business for his or her company. Read More

Every business owner knows how important leads are. While not all of them will convert into sales, they are the best starting point for a small business owner seeking new business for his or her company. Read More

Social media is a valuable tool for marketing non-profits and spread the word about your brand, function and cause. With the right social media plan and commitment, social media can prove powerful to increasing involvement in your organization and raising awareness overall for your NPO. Read More

Business owners continue to navigate around the implementation of the Affordable Care Act, with deadlines for compliance set for 2016, begin proactive about understanding it is in their best interests. Read More

One of the greatest helps to entrepreneurs looking for flexibility is the tablet. You can run your business from the iPad, too. Here are 7+ apps that will turn your iPad into a mobile business center: Read More