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A partner portal simplifies the interaction between your company and your channel partners. For growing companies, who are hiring new partners and launching new products, a PRM system saves valuable ramp-up time Read More

Recently I was taking an inventory of the integrated marketing tactics we had stockpiled in our arsenal. Engaging Web site – check. Social media – check. Email campaign – check. Print material – check. White paper…..wait, what? Major uncheck.

So I began to do some research with the help and guid Read More

Fortunately for you, understanding SEO does not require a degree in IT nor a huge budget. To put it simply: SEO (search engine optimization) is all about getting your company as close to the top of your desired search as possible. Read More

You can’t force innovation into your business. But adding the right pieces and cultivating a culture conducive to creativity can help put everyone in an ideal frame of mind to be more creative and innovative.

If you want to succeed in today’s highly competitive market, it’s imperative to build a Read More

It’s true: creating a good name for your business or products is crucial to long term success. In general, business names should be short, easy to say and spell and the product or business name should “stick” in the minds of the consumer. That much we know. Read More

Michael Gerber wrote a very popular book entitled The E Myth Revisited about the myths of Entrepreneurship. He explained that there are three skills necessary for an Entrepreneur to win. Gerber said that entrepreneurs must posses and exercise all three of the following skills to succeed at business Read More

Data driven marketing, personalization, customization and more makes the focus on your customers and their needs. And it makes you more money--what's not to like? Read More

If you’re an aspiring or new solopreneur, here’s an fun, easy exercise that should speed your branding process. Read More

Is your marketing making you insane? If you keep doing the same type of marketing over and over again, how can you expect different results? Read More

We use a plethora of ways to communicate with employees, but we still aren't reaching them. Why? Even with the myriad of technology options we try, employees continue to say, “I didn’t know that” or “No one told me.”
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