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Every small business needs to have social media presence to reach out to their customers. This article presents ideas on how to leverage social media to improve your business. Read More

Checking up on your online reputation is a must, especially for your business. And that’s what makes the most recent Best of BuyerZone edition super important to read: The Best Business Branding Blogs to Read in 2013

In this edition, I review ten blogs who continuously offer great advice on how Read More

A recent adjustment in Facebook’s guidelines regarding pages has created a lot of buzz for brand marketers. In case you missed it, the section of Facebook’s cover image guidelines regarding the percentage of text allowed on a cover image has quietly disappeared. It’s important that brand marketers Read More

Having a mobile optimized site is a big deal. It opens up your content to a potentially new, wider audience, and it keeps potential readers and customers from getting frustrated while trying to pinch and zoom. Not only that, having a mobile-friendly web presence will put you in good standing with G Read More

Knowing the whole story about your customers may just save your life! An anecdote on the benefits of CRM integration. Read More

Are you putting your own health—and your business’s health—at risk? A recent study by Cigna, My Business, My Health, found that one-fourth of America’s 42 million self-employed small business owners don’t have health insurance. The primary reason (cited by 82 percent of those uninsured entrepreneur Read More

Popups are perceived as something bad in the marketing world. But is that reputation really justifiable? Find out why they might not be as bad as they seem! Read More

B2B marketing online is quite different from B2C marketing. Learn more about how online marketing can help your B2B business. Read More

In our busy lives we often take on more than we can handle and end up multitasking everything. Many times we find ourselves juggling annoying emails, ... Read More

6 rules, as keywords of great importance to keep in mind to bet on successful relationships and be an authority. Read More