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Kids these days! They don't respond to traditional marketing methods. This looks like a working marketing strategy. Read More

Starting a new business is fraught with challenges, and none of us has the bandwidth to kill them all. As an advisor to business owners, and an occasional angel investor, my job is to separate the actual challenges from the common misconceptions that distract many promising entrepreneurs while buil Read More

Starting a YouTube channel is the easiest part of your journey as a YouTuber, but growing it is another journey you need to be adequately equipped for. Thankfully the internet is crawling with information on how to effectively grow your YouTube channel. All you need to do is identify which of these Read More

Sabrina Tan left a comfortable tech career to start her own business in the skincare industry. Skin Inc, a customizable skincare solution, has won over 100 beauty awards and is featured in publications like VOGUE, WWD, Refinery29. Singapore-based Skin Inc is a marriage of tech and beauty, but like Read More

In the beginning all businesses are just people playing out an idea. It’s never the other way around – there is no idea so big that it doesn’t need people to make it succeed. Investors know this, hence the saying “Bet on the jockey (founder), not the horse (idea).” A great jockey is a great role mo Read More

What makes a powerful small business?

A powerful content marketing strategy designed to generate consumer demand, entice engagement and create revenue.

Learn how in 3 steps. Read More

Back in October, I wrote Are Any of These 3 Things Draining Your Passion for SEO?

In it, I looked at how things like lack of client education and the constant pressure of the industry can lead to burnout. Read More

Are your readers doing what you want them to do? Are they signing up for your email newsletter, registering for your membership site, or downloading your ebook? Read More

Every business needs a blog. And if done rightly, your blog can be your business. Whether it is a business, social campaign or personal project, blogging is the most essential and the most useful aspect of digital marketing. And like any marketing strategy, the aim is to reach the widest audience p Read More

Onboarding is the process carried out by employers to integrate new hires into the company culture, introduce them to their new role and ensure they feel welcome. An effective onboarding process can last up to 12 months and will equip employees with everything they need to thrive and succeed in the Read More