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Pinterest Visual Discovery Tool allows you to take online window shopping to a whole new level for businesses using Social Media to sell products/services. Read More

I interviewed Jim Sweeney on February 13. I wonder if Jim's favorite beverage is apple cider? I look forward to a followup conversation with MikeRaffone in the near future.

"As creator of the Trademarked MIKE cartoon sports character, Jim Sweeney has crafted some really good stuff."

Sweeney b Read More

Unless you’re just getting started, social media management is a big, time consuming job. While the majority of marketers claim to spend 1-5 hours on social media marketing every week, they’re likely part of a bigger team—and some marketers end up spending more than 40 hours per week on social medi Read More

If it isn’t already, social media is quickly becoming a necessity in modern business marketing. People are making connections, sharing tips and talking about companies they do and do not do business with on social media. Read More

All traffic isn't created equal when it comes to your site. This is why one of the online marketing metrics you should focus on is the bounce rate which can help you determine if you're getting targeted traffic. Read More

In the right context and deployed shrewdly, outsourcing can be a fantastic way for small business owners to improve efficiencies and bolster their company’s bottom line. But that doesn’t mean the practice isn’t without its own disadvantages, too. To help you get started, here are 20 advantages and Read More

Almost every business can find a use for social media sites these days. You can use them for marketing, research, customer service and so much more. But managing those social media sites isn’t always easy. Here are 50 different social media management tools that can help you build your business’s p Read More

You’re caught between the holiday shopping frenzy and the anticipation of spring. Bad weather in most of the country (even in Southern California where I live, it’s been pouring rain for months) tends to keep shoppers indoors. On one of those days when you’ve been open two hours without a single sh Read More

We’re a team. We plan, write, and edit as a team. And we pump out a good deal of content.

But it hasn’t always been so easy.

When you’re trying to get the most out individuals and keep them functioning as a group, it can be tough. Read More

Ever had to listen to yourself repeating the same instructions to coworkers?

Are you struggling to remember how to complete a task you last tackled a month ago?

Remember feeling frustrated by the time and effort wasted?
Read More