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Companies invest on customer service support when they realize the worth of customer service to their businesses. In truth, nothing is cheaper than providing quality customer support to customers – effective service not only turns customers into brand advocates, it is also a great marketing tool. I Read More

What Content Marketers can learn from the success of 17-year old Lorde. What’s intriguing about Lorde is her rise to fame. Her success was a brilliant combination of hard work and right time, right channels, and right strategy. And clearly, there are lessons we content marketers can learn from the Read More

There are several good reasons why the Philippines has achieved so much and has performed so well in the BPO industry. Let us enumerate a few reasons why. Read More

It is true that outsourcing is a good strategy for business aiming to lessen their costs. However, there are many things to be considered before putting yourself in it. Take time to weigh your options and follow these tips to help you succeed in creating an enhanced business through outsourcing. Read More

Social networks have grown by leaps and bounds, and will continue to do so in the coming years. With so much social media data to sift through, businesses have come to depend on listening platforms more heavily before drawing up any new marketing programs Read More

Are you ready to promote a culture of happiness among your customer service team? Here are five ways to achieve this. Read More

Thinking of outsourcing? Think only of the Philippines. In this article, we tell you 10 reasons why.

The Philippine Business Process Outsourcing industry has grown by leaps that the country is now known as one of the top outsourcing destinations in the world.
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Aspiring businessmen can definitely come up with brilliant business plans to venture with. However, these ideas never come into fruition because of the thought of needing a huge amount of money for funding. Read More

As 2014 ended, marketers discussed business trends for 2015. As always, their predictions seemed more or less accurate and, in most cases, terribly obvious. For example, I’ve read that in 2015 marketing will “shift from globalization to personalization”. Sounds impressive, but wasn’t the concept of Read More

Big data is not just for big businesses. If you’re a small business, learn why you also need big data and how you can make it work for you. Read More