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Although Google is a great advertising tool, there are other tools that might do better at helping you attract a local audience and manage how much you spend to attract them. Read More

I think all the self-help books have a fundamental flaw. Most ask people to look in the wrong direction for success. In fact, they may even have us looking in a dangerous direction.

How often have you heard:

“Look deep inside,” “Start with the Man in the Mirror,” “Look to yourself.” Read More

Social media experts are the new Satan. Who else gets more vitriol then these guys/gals? Hell, B.L. Ochman has eviscerated them on her blog just by checking out their bios on twitter.

Are these accusations merited? In most cases, absolutely. However, I don't think that these individuals are worthy of such attention and vitriol being paid to them. Read More

I think it’s harder than ever to keep your sales process moving forward. There are so many innovative technologies that hold promise for sales. So many social media tools that help us connect and build relationships. Unfortunately all this scatters our attention and focus and working the sales pipeline.

Here are some time-tested ideas for returning your focus to forward sales movement. Read More

Not a lot of blogs get comments. It’s the exceptional blog that has an active community. And when you see one to pay attention. That’s why I try to appreciate every comment, every investment you make to this community.

Here is what I do when you comment... Read More

A competitor has recently been calling to pitch a new feature: Pop-ups when a customer opens one of your emails. The competitor seems to believe that the moment an email is opened is a good time to call the customer. I disagree.

First, if I were the customer I'd probably get freaked out. Just because I open an email from some random company doesn't mean I want to talk to them. Read More

One of my favorite exercises is brainstorming startup ideas with other entrepreneurs. You can gain a lot of value from a fresh perspective. When “pitched an idea” for brainstorming or feedback I tend to go through the same 7 key points and questions each time. Read More

Performance reviews are a key part of developing a great team. Done right, performance reviews can inspire your people to achieve greater heights, get them focused on business goals, and bring out the creativity in them. Read More

Competitive intelligence is an increasingly critical skill. The economy has made the business environment more competitive. However, the increasingly social Web is big factor.

Companies (your competitors) are leaking more information than ever into social media channels. Snooping on these dropped hints and disclosures can give you a big strategic advantage.
Read More

Mike Damphousse, of Smash Mouth Marketing blog does an interesting survey of several lead generation experts.

How aggressively do I go after them? Do I pounce immediately? Do I pause and call shortly thereafter? Do I just nurture them? Do I wait a couple days then call?

This is definitely the top question we get about Internet lead management at Kaleidico. So, what do the experts say? Read More