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In these trying economic times, there may be many reasons you might want to outsource your marketing department with a blog or blogs for your corporate brand or small to medium sized business. One of the most important is that, in the realm of marketing, blogs can be an example of the old standby "less is more." A part-time outsourced blog can tell your story, reinforce your brand, raise awarenes Read More

I started to title this series–Social Selling. But, how ridiculous is that? Selling has always been social. Selling has to be social. Failing to understand this principle is where most begin their trek to failure in sales.

Social selling is an assumption, not an innovative idea. Read More

Whether you are in corporate strategy, marketing, sales, or public relations competitive intelligence is critical to your objectives. Why are so few formalizing the process? I’m not sure, but that smells like opportunity. Read More

Tips for marketers on increasing the acceptance and pursuit of the sales leads they generate. Generating leads that sales drops everything else to call. Read More

Katherine Crowley and Kathi Elster joins hosts Anita Campbell to show you how to take back some control and learn to manage your boss and yourself by applying their four-step process. Read More

Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social marketing, but most don't know what's next. Read More

If e-mail and social media are so far apart, how can we bring them together within our overall marketing philosophy and make each other complementary to our overall goal? Read More

We may all wish that H1N1 turns out to be much ado about nothing, like the bird flu scare of 2007 — but don't count on it. Here are 7 practical things you can do in your workplace to cut down the chances of you and your employees getting the H1N1 flu. Read More

David Hauser, Co-founder and Chief Technology Officer of Grasshopper, joins hosts Anita Campbell and Brent Leary to share some insider perspective and personal insight into Grasshopper's recent successful re-branding marketing campaign in which the stars of the act proved to be (yep, you guessed it) edible chocolate covered grasshoppers. Read More

If you've used Twitter for more than a couple of hours, you've probably already seen a tweet or two containing a word with the hash symbol ("#") attached to it. That's what Twitter users call a "hashtag," and at any given time at least one of them can usually be found among the trending topics on Twitter. But what exactly is a hashtag? Read More