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Despite the myriad of social media sites, history proves that more is not always better. Here are my top three takeaways as you consider the best channels for your business. Read More

A letter from Pixsy claiming copyright infringement from images displayed in a click-through link from a third-party website does not constitute an infringement on the image's copyright. Read More

There’s a difference between posting content and cultivating a community. Regardless of the platform you use, if only post your blog and sign-off, you’re wasting your time. Read More

All too often I encounter organizations who do not place enough value on the importance of a consistent and responsive social media presence. This is not necessarily intentional. Many just do not know what they don’t know. Read More

In a perfect world, we are born communicators. Since that’s far from reality, I’ve come to learn that strong communication requires a conscious effort. Read More

Most business books will tell you that few businesses survive their first year, and even less last in subsequent years. After what I’ve experienced, I can see why. I am still standing because of a few things that I believe all entrepreneurs need to survive. Read More

What are you selling? How will it transform my organization? Why should I buy it from you? Three questions that are challenging to answer in a service-based organization selling something many are unaware that they need. Read More

The digital business landscape has opened up a world of possibilities that would not have been possible 25 years ago. It has also presented a fair share of challenges. Read More

A short guide on how to social media goals, determine measurables or Key Performance Metrics (KPI’s) and develop content that will lead to a positive ROI. Read More

Many are focused on the wrong things. Improper focus leads to inaccurate measurement and ineffective steps to correct it. As a result, the conclusion is that social media doesn’t work. Here’s how to align your efforts for an optimal result. Read More