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You may have noticed that when you log into LinkedIn, there is now a list of “hashtags you follow” on your home page. If you’re wondering, “What’s up with that?” and if there’s any value to using hashtags on LinkedIn, you’re not alone. Here’s the skinny… Read More

Nearly every client we work with has one thing in common: Before they worked with us, they lacked consistency with their social media efforts. You must show up enough to make a difference. And, once you do, keep it going. It’s the key to making relationship marketing work. Read More

Many tell me how difficult they find it to keep up with the never-ending changes in social media. However, dealing with all of that doesn’t have to be cumbersome. With the right plan in place, you can be ready for changes like these–and adapt with ease. Here are four tips to help you do that. Read More

Business owners invest in their long game all the time. They hire people who will help them grow, they take calculated risks with trepidation, they work countless hours in hopes that someday they can work less. So, why would the investment in content marketing be any different? nt? Read More

To quit social media with the limited assumption that it has no impact on sales is like saying, “I am not going to answer the phone when a customer is calling. I think it’s a waste of time and it’s not impacting our bottom line.” Read More

Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word. Alignment.

To generate successful outcomes for our clients, the business must align social media to two critical factors. Read More

Gaming the system by writing long posts for the sake of reaching an ideal word count might facilitate favorable search engine ranking, but readers will tune out if you don’t provide quality and value.
What good is having your content found if people don’t find it interesting or useful? Read More

There’s so much I didn’t know before I took the leap to run my own show – and I’m still learning. Whether you’re currently a business owner or if you’re considering striking it out on your own, there’s always a lesson. Read More

I do not think about my competition. No two businesses are exactly the same, just like no two people are exactly the same. I believe we do business with those we know, like and trust. It’s the primary reason I encourage my clients to humanize their business. Read More

How many times have you had a seemingly great prospective customer in the cusp, but they did not convert? We’ve analyzed this puzzle dozens of times. I’ve found the answer is more complicated than it sounds. You must identify the culprits and learn how to deal with them. Read More