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As we move into 2017, it will be more critical than ever to understand the relationship of social media to the bottom line. Social media must be tied to business metrics through KPI’s. Without specific goals, social media marketing is nothing more than throwing spaghetti at the wall.
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Many businesses are gleaning insights into this years’ activity in order to plan for 2017. If you haven’t done so yet, include Google analytics with this evaluation. The results may be surprising. Here are a few revelations from the Strella Social Media traffic reports. Read More

Running a company and overcoming illness are not compatible – ask anyone who owns a business. But, one thing is certain… it does offer perspective! Here are three things I learned while I was sick. Read More

This past election serves to reminder that the way we vote – and the honorable, but mostly deplorable announcements of our preferred candidate – is a personal choice. Everything about this election was personal. And, as such, should probably stay that way. Read More

Unfortunately, many small businesses do not have a marketing plan, which makes it challenging to quantify ROI. It’s necessary to not only have a marketing plan, but to have an integrated plan, as well. If you’re among those without a marketing plan, but want to see a return on your efforts, then Read More

Customer acquisition is an outcome, not a goal. But, if clients want a measurable return on their investment, how do we provide this return without finding a way to bridge the gap between goals and outcomes? From experience, it’s easy for a company to cut marketing activities when money is tight, Read More

Hard work, alone, doesn’t make us better people. It doesn’t mean we will win. But it does give us an opportunity to be a part of something that we can appreciate because we worked hard for it. Read More

We all deal with change. We all deal with controversy. And, we all struggle on our journey. Putting it out there, within reason, is not necessarily a bad thing. Read More

I managed to figure out social media management through the school of hard knocks, but it certainly didn’t come easy. It takes more than just updating social media sites. There are so many factors to consider in order for a business to be successful. Read More

Do you ever find that you don’t follow your own advice? I do! I tell my clients to formulate an editorial calendar and write their blogs a day to a week in advance. Yet, I’m grasping for a topic the afternoon of launch. Ordinarily, I would get down on myself for not following the advice I tell othe Read More