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In a comment to my post last week on steps to making your way in social media, a reader on BizSugar asked, “Hi Rachel, So what would be your top tip for choosing the right social media channel/channels for your business? "
Find out my response - and more! Read More

I do not have a silver bullet or a crystal ball that will give you results. But, I can tell you how you can get started and how you can maintain your efforts without the crash and burn that I see so many people experience. Read More

It’s time to re-frame how we think about social media and stop limiting its power to magnetic industries. Read More

Some people need to check themselves before they post online. Most of us know ‘that guy’ who posts adverse political commentary or someone complains incessantly about a child’s school or other parents.

While there’s no shame to relying on your community for support, there are also many times p Read More

The DIY approach is flawed for small business owners. Wearing all the hats means a great deal of time is being taken away from the core business productivity. Outsource the activities that are slowing down productivity!
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For the past two months, we’ve been on a business development mega mission. As a social media company, we often have people tell us that we should be very successful. Our results may surprise you! Read More

There are many ‘oopsies’ that can happen in business – and many are honest mistakes.

Then, there’s just plain stupidity. That’s where I come in and I’m willing to take the fall on this one.
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I receive frequent requests to help businesses undo the probable damage of a poor Google review, unfortunately, there is little that can be done to ‘fix it.’

There are a few steps you can take that may help, however.
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Over the past year, we’ve watched the business of social media evolve. Channels continue to change and each one requiring more specialized and detailed work – more so than ever before. Learn how we are keeping pace with demand. Read More

This past year, I learned a small business lesson and it’s something that many of us deal with… late-paying or non-paying clients. Learn how to avoid making the same mistake. Read More