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It’s important to know what you stand for — and what you won’t stand for! I’ve found it helpful to craft a list of ‘non-negotiables’ to guide my interactions with others when expectations are mismatched or unfulfilled. Read More

My family returned to the Outer Banks this past week - and even though this was our second time vacationing here, we found there were a few things we could have been more prepared for. Read More

We can make a conscious decision to go with the flow as we take the route to our destination, or we can try to jump ahead, in hopes that maybe we will arrive faster. Is there any advantage to the latter? Read More

Over the past few months, I’ve learned a few tactics to help lead through tumultuous times. They might also help you if and when you face obstacles in your life. Read More

How many potential customers raise an eyebrow when their expectations for a social media presence are unmet? How many lack confidence based on their perceptions? Read More

My interaction with the intelligent and inquisitive students at Shippensburg University highlighted how the current business landscape has changed the way people think about career paths. Read More

“There is never a good time for bad things to happen.” As I’ve been facing a trifecta of unfortunate life circumstances, the past two weeks have reminded me how true that statement is. Read More

I believe that ideas are only as good as their implementation. That’s fortunate—because in the business of social media management, execution is everything. Read More

As the #Strella business grows, our client and team meetings also expand. It’s not uncommon for me to have two or three meetings a day.

Each week, I meet one on one with the key members of my team to discuss the status of projects, brainstorm new ideas, and work to solve issues or cha Read More

It was a mentor who gave me the encouragement and guidance I needed to enter the realm of entrepreneurship. Mentorship has since been deeply rooted in my beliefs; and recently, I felt impelled to expand on its possibilities within our organization. Read More