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Pricing perks is largely relative to both project and portal. As much as statistics can identify averages and bestsellers, the cost of a perk ultimately boils down to its intrinsic and materialistic value. One can calculate materialistic value by factoring in manufacturing, packaging, posting and s Read More

Google’s internal guidelines for quality raters was recently leaked. And the folks at audiencebloom put together the 10 most important actionable pieces of information for business owners and marketers, based on the document. Read More

Market research is arguably the most important part of putting together a solid and thoroughly constructed business and marketing plan. Those who venture into the endeavor of conducting this research, however, can often find themselves facing information overload. Read More

New to eCommerce? Getting your goals to convert can be a little bit of a learning curve, especially if you’re beginning from the very scratch. I’m going to assume that you’ve got some knowledge of how an electronic store works, and that you’re fully flexible around learning more, and understanding Read More

Email used to be the wild, wild West of marketing. Today, that title belongs to social media. This, of course, is only natural. When you’re at the frontiers, there aren’t really that many rules to serve as your guide for doing things. Read More

Once upon a time…

… a very common phrase, which I’m sure you can recall from your childhood as you waited with great expectation to find out what journey you were about to embark on in the story that followed.

I know I can.

The power of storytelling has been a Read More

Usually when we hear the word 'habit' it's a negative thing. But actually, there are GOOD habits that we need to adapt to be better leaders. Kaleigh share 10 leadership habits you need to start practicing TODAY. Read More

Hardly a day goes by without hearing about someone else’s quantum leap in their business. How they became an overnight success, doubling or tripling their profits or even growing their profits by a factor of ten. Read More

Abandon preconceived notions about public relations (PR). Today, public relations is a cross-platform communications action reliant upon traditional and digital PR strategies, as well as social engagement, content marketing, brand publishing, media relations, inbound content, SEO strategies and lim Read More

The way you sit at work determines your compatibility with your co-workers. If you don't believe me, check out this funny-but-true infographic. Read More