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For business owners just getting started, a guide to build brand buzz and boost your bottom line.Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be cha Read More

Customers expect to find support any place, any time and over any channel. Kayako makes this easy, with tools to stay on top of customer conversations and making customer satisfaction a competitive advantage. Kayako equips teams with the tools they need to deliver a better, more personal service to Read More

Leaders and managers need to succeed.
Failure is not an option.

But that is easier said than done.

It is easy to say, “Failure is not an option”, but how do you do that?

The trick is to recognise that both success and failure have specific causes.

• Failure has specific causes.

If Read More

Multiple marketing practices abound in the modern world, but one easy technique is often overlooked and undervalued. If you really want to stand out amongst the crowd of your peers, you need to be unforgettable. The best way to do this is to get personal. Before we tell you how to successfully acco Read More

Brand journalism is firmly established; the thought that any major company wouldn’t set aside a portion of its marketing budget to create its own publications was outdated even before the internet changed everything. John Deere developed The Furrow in 1895 to share news and stories that would inter Read More

There are many things to consider once you have decided to buy your own business and be your own boss. There are many things to consider once you have decided to buy your own business and be your own boss. Read More

To learn more about LinkedIn's potential for business owners, we asked entrepreneurs: How do you utilize LinkedIn's publishing tool to grow your company? Read More

While you may already have a landing page devoted to a final sale, conversion, or free trial, you need more than one page that leads your potential customers in the right direction. Read More

Some Twitter marketing practices don’t annoy a lot of people, but will get you nothing in return. Discover the worst seven habits and get rid of them. Read More

Today we take selfies to record memories, show off our cute outfits and even to make our Facebook friends jealous. But will selfies ever be used for reasons less vain? According to this video by Forbes, absolutely yes. The selfies of the future can help doctors like dermatologists and ophthalmologi Read More