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When companies aim for awareness they are mainly looking for attention: How can I get people to acknowledge my brand, product, service?. The problem with that approach is that it limits the view and results by having the company/ brand in the center or stage with as many people as possible watching Read More

It's practically impossible for anyone who spends a significant amount of time online not to see those ads promising to make you an instant social media star. “Buy thousands of Twitter followers!” “Get 1000 Facebook friends fast!” Read More

A recent seminar I attended gave a fantastic insight into the changes happening in online commerce, or Multi-Channel Commerce, brought about by new channels. Called Shift Happens and organised by WorldNetTPS. It featured some thought-provoking presentations from people at the coal-face... Read More

One senior manager from Sage in North America made a very valid point about how the size of the firm, culture and even the location can play a huge role in the expected behaviour of employees. He also made the point... Read More

Selling on the Internet is an ideal situation; I mean, all those potential shoppers searching in cyber-shopper heaven, and you don't need to lift a finger. You're happy with your glass of something expensive, lounging back in your recliner, knowing, that sooner or later they'll click on your site a Read More

Are you planning a break, a holiday, or vacation from your business or work this summer? It’s great to get away from it all, but without advance preparation, you may find that you are not “quite” as away as you intended. Interruptions such as phone calls, IM messages etc, can prove to disrupt what Read More

I’m often asked how to use Tweetdeck so here are a few useful features to make your Tweetdeck, and therefore Twitter, experience better... Read More

Intel recently announced another advance in chip technology that is expected to result in a doubling of computer processing power. Now you may be wondering what computer chip technology has got to do with selling. Well, quite a lot as it turns out. Read More

What’s the right way to contact clients, colleagues and friends, and for them to contact you? Is offering a multitude of options really the best way forward and will certain tools begin to become acceptable for certain types of communication? Read More

Email newsletters offer one of the highest returns on investment in online marketing, second only to search marketing. But it only works when you do it right. Assuming you have interested subscribers; the following are the key parts of an email newsletter guaranteed to bring you success... Read More