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User generated content can be a powerful marketing material. However, two large brands didn't get the memo. Read More

To truly become influential, brands need to gear the overall experience to create value that consumers cannot get anywhere else. The key to getting to this level is finding an impactful way to build strong relationships that ultimately lead to brand loyalty. Let’s explore three ways you can create Read More

If you’re looking toward spending more on your content marketing, it’s important to understand just what it is and how you can improve your efforts to create campaigns that will stand out in an increasingly crowded marketplace Read More

There comes a point with running a business when you’re going to need some assistance in accomplishing tasks. Whether you’re a one-man show who has an increased workload or you have a small team but they don’t possess the skillset you need to complete the job at hand, freelancers are an economicall Read More

If you've decided that it’s time to refresh your brand, keep in mind that giving the customers something new does not always mean they'll love it. Rebranding can be powerful but tricky to execute. Here are 5 rebranding failures so that you can gracefully avoid these rebranding pitfalls yourself. Read More

It’s no secret that Google is in a constant state of change, and according to MozCast, the online platform that tracks the day-to-day changes in the Google algorithm, the following features will help you improve Google ranking for your website. Read More

September 1st, 2015 marked the day that LinkedIn's new messaging experience was introduced. Read more here about LinkedIn's latest business update. Read More

As workloads increase each year, there’s always a need to improve our efficiency in the workplace. Powwownow has put together top tips to improve efficiency. Read More

Have you ever seen a blog post and thought, “Wow, this looks really nice”?

On the flip side, have you seen a post with a wall of text and no images, and thought, “Wow, this looks really ugly”? Read More

Instagram announced that users can now “combine up to 10 photos and videos in one post and swipe through to see them all.” A new icon on the Instagram app allows users to select multiple photos and videos, which can then be reorganized, edited, or layered with a filter one by one or all at once. A Read More