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Instead of emulating empathy using scripts, call center agents must be trained to be open-minded and tactful. Here’s how to do that. Read More

The truth is, products and marketing strategies share a mutually dependent relationship, each feeding into the other. Let’s delve into the arguments for and against building a product or marketing strategy first. Read More

What does it take to run a company, raise three kids, and still keep it all together?

In this interview with Sabrina Parsons, CEO of Palo Alto Software, we’ll get answers to these questions and a good deal more.

http://bit.ly/1NoOtGu Read More

Not every social channel is great for marketing; in fact, each one provides a varying ROI. Here is a list of 9 best social media channels for maximum ROI. Read More

Is the direct sales model appealing to you? But you’re not keen on having to recruit others into the business? Well, here’s an opportunity that you’ll want to check out. Read More

This is how smart and optimal use of social media can easily help you to promote your business better, gain increased visibility and also connect to and get feedback from your customers. Read More

Managing your remote customer service team can certainly be hard, but it can be done. The following four tips will help you make it happen. Read More

At its core, the job of inbox providers is to protect their users from bad senders. Now they're tackling...Bad Design. Read More

Good entrepreneurs are all about managing change, but too many forget that they have to change themselves as their dream evolves from a startup to a scalable business. Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching o Read More

If you know anything about digital marketing, anything at all, you’ve also heard the often repeated phrase “Content is King”. To be sure, there is no denying that content is an integral part of any digital marketing strategy. Read More