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Nonprofit organizations often execute integrated marketing communications (IMC) much better than the rest of us. In this post, I examine the reasons for their excellent results. Read More

Yet another step on my journey to finding an affordable but reliable email marketing service.

SendinBlue was next in line. So I gave it a try...

Don't worry, I skipped the typical review fluff and I focused on the major features and cons. Read More

One quick and easy way to streamline the process is to use an invoice template. Rather than reinvent the wheel, we’ve collated a number of free, totally customizable options from around the web. If you have a hard time choosing one, you’re in luck. We’ve even picked out a winner!
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What`s Big in 2015? Smart Sales Funnels (Here`s What You Need to Know) -- with examples. Let me know what you think in the comments below. Read More

Love is in the air! In February, those in the wedding industry can look forward to all of the new business coming their way. Lots of couples are sharing their engagement news on social media, so why shouldn’t the wedding business industry use social media to gain clients as well? But how to do that Read More

Like many other business processes, call centers aren’t tethered to a physical location. In-house call centers are generally for businesses with a low volume of calls that want centralized control over the customer service experience, while outsourced call centers are considered the cost-saving opt Read More

What could possibly be the biggest frightening experience of a blogger? Well that’s exactly the silent blog problem. A blogger undoubtedly puts all his hard work while building up his blog, and it all goes in when you realize that it is silent. No comments, no arguments, no engagement, no gratefuln Read More

It’s easy to think that your social media channels must be about you and only you. You are promoting your brand, after all, so why wouldn’t you want readers, followers and fans to be focused on what you have to offer? A huge shift in digital thinking is happening, and it’s called content marketing. Read More

When you sell knowledge, like a consultant does, what's in your head is your marketing tool. Here's how to leverage it. Read More

You can't do everything in your business, and you certainly take away focus on growing your business when you do so. Instead,take these four tasks and outsource them. Read More