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Creating content is NOT enough. To attract the perfect customer with must understand who they are and more importantly, who they are not. Then craft messaging that speaks specifically to that person or business in the way they wish to be spoken to. Read More

Mindshare is the time, energy, and dedication channel partners have to sell your products. If you can optimize the mindshare of your partners — sales will increase. Read More

These 3 articles represent the top mindset shifts, techniques & tips, which my readers have thoroughly enjoyed over the last 6 months, and are a perfect way to jump-start the second half of the year. Read More

Learn how these 5 leading brands effectively increased brand awareness while incorporating mobile marketing into their social media campaigns. Read More

If you want to know the best strategies for growing your small business, use of digital technology, websites and social media is the answer. So says Jack Dorsey, co-founder of Twitter and founder of Square. Dorsey says it is the availability of commodity technology that allows small businesses to c Read More

Hiring a social media company is a process that many businesses consider. Social media influence is big business these days, not just on a personal level, but on a business one too. Read More

Unique article is a phrase every blogger knows. For your blog to stand out from the crowd, your content needs to be unique. Now let’s ask a popular question which very few have ever asked. The question is, “What is unique article or content and how can someone write what is unique?”. Read More

Be original and write something different for each social media platform you are on. If you have followers that follow you on each medium you're on they don't want to have to keep reading the same thing each place. Read More

A small business guide to social media mastery, provided as a very interesting infographic. This great tool can easily serve as a reference for small business owners when implementing their social media strategy. Read More

Hi – I’m Claff. Nice to meet you!

Before I dish some dirt on my startup experience – here’s some background.

I’ve worked 15 different jobs in my 27 years. I’ve collected degrees like Pokemon – you gotta catch ‘em all! I’ve got 8 pieces of paper, from a Financial Planning Diploma through to an Read More