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Regulated industries have their own set of challenges surrounding social media channels, but social media can be done effectively with the right mix of people. Read More

Segmentation is a key strategy for increasing email marketing metrics and conversion rates. Get seven best practices for successful segmentation. Read More

Check out the following statistics and tweet your favorite. Simply click the [Tweet it] button and we’ll auto-populate the tweet for you! It's that simple. Read More

You can't improve what you don't measure. Tracking website visitors allows you to learn more about your website, as well as your potential customers. Read More

Marketing experts including Ardath Albee, Matt Heinz, Carmen Hill, Craig Rosenberg and marcus Sheridan discuss content marketing mistakes to avoid. Read More

From understanding your customer to content marketing, Matt Heinz shares how to find, influence and convert more prospects into customers. Read More

Yahoo's security breach was a wake-up call for any organization with public-facing web apps. Minimize your risk of being compromised: call a security pro. Read More

Today, barcodes are completely integrated into mainstream life — nearly every product in a grocery, department or mass merchandise store bears a UPC barcode. It’s clear that this technology works, and will continue to do so. Here are a few predictions on barcode technology. Read More

Fusion Alliance is made up of people who reflect the core values of our organization. Learn more about the Project Management team and how they live Fusion Alliance's values. Read More

In a recent episode of Mad Marketing TV, Colleen Francis, President of Engage Selling discussed what sales managers can do to help their sales team be more effective. Read More